Parade Blog

While many other brands make pledges, we made a plan to be climate positive by 2025.  This plan is focused on three areas: 1) Emissions Reduction: Doing the most to reduce...

Everything we do starts with our community – so we’re kicking off Earth Month by celebrating the incredible work being done in our communities to mitigate climate change.   We’re...

It’s almost Earth Month. Time for every company to roll out their commitment to climate change. We love to see it – the truth is, we need every company to...

What’s inside the Parade Product score? A lot.  We worked with industry-leader, Eco-Age, to develop a methodology to understand the holistic impact of every one of Parade’s products. We know...

Writing a new underwear story for everyone means ... everyone. Including the people who help make Parade's products. We can't truly be a sustainable company if we're not looking at...

Find out why wearing SuperSoft is better for you than cotton.

Learn more about the impact of your SuperSoft purchases.

You asked for cotton. We made something better. Softer, more sustainable and more breathable than ordinary cotton, meet SuperSoft. Learn why we chose TENCEL by Lenzing for our first-ever natural...