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UGC

One of the number one requests we get from you has been a soft, natural fabric like cotton — but we knew we could do better. That’s why creating SuperSoft, our first-ever natural fabric, took two years of research. And it was worth it!

SuperSoft is made from TENCEL™ Lyocell , a material that’s not just more sustainable but also more comfortable than cotton in many ways. Here’s what you need to know about TENCEL™:

What is TENCEL™?

TENCEL™ is a brand name fiber produced by Lenzing: It’s made using sustainably sourced raw wood materials like Eucalyptus and Pine in a unique closed-loop process. Only nontoxic chemicals are used, and 99% of the materials are recycled.

Why does it matter what your underwear is made of?

Garments like underwear sit up against our most sensitive skin all day, and a fabric’s ability to breathe, retain moisture, and not irritate your skin are important for your health. Here’s how TENCEL™ stacks up:  

Soft on your skin

We knew we could find a sustainable fabric option that didn’t compromise on comfort — and TENCEL™ Lyocell was that answer! TENCEL™ features a smooth surface that feels cool and unbelievably soft, almost like silk. It’s also durable after multiple washes, retains its shape, and doesn’t wrinkle.

Naturally antimicrobial

Did you know it’s important to let your vagina breathe? (Seriously, that’s why some doctors recommend going commando at night.) Breathable, absorbent fabrics like TENCEL™ keep things dry and airy down there — bacteria and some infections (like yeast 🍞) need moist, damp environments to thrive. 

Ideally, you’re changing your underwear daily and after sweating, but TENCEL™ is a great hygienic option. It’s about 50% more absorbent than cotton, more resistant to bacterial growth, and the fine weave dries quickly. TENCEL™ is also OEKO-TEX certified to be free from harmful chemicals.

Your underwear has an important job, but TENCEL™ is more than equipped for the task.

We’re Actually Planting A Tree for Every SuperSoft Purchase

We’re Actually Planting A Tree for Every SuperSoft Purchase

You Asked for Cotton. We Made Something Better.

You Asked for Cotton. We Made Something Better.

NYC—Join us at the Parade Daisy Market!

NYC—Join us at the Parade Daisy Market!

Parade

Size Chart
Bralette

A B C D DD DDD/F
32 XS XS S S 1+ 1+
34 XS S M M 1+ 2+
36 S M M L 2+ 2+
38
L XL XL 3+ 3+
40
XL 2XL 2XL 3+ 3+
42
2XL 3XL 3XL

We're working on adding more sizes!

Want to join a waitlist?

Band and Shoulder Strap Measurements
Our bralette bands and shoulder straps differ in width based on your size—for the ideal level of support.
XS-M
Shoulder straps: 12mm
Underbust elastic band: 20mm
L-XL
Shoulder straps: 16mm
Underbust elastic band: 40mm
2XL-3XL and Support+1-3
Shoulder straps: 25mm
Underbust elastic band: 50mm
Underwear

Numeric Hips
XS 0-2 35-36.5"
S 4-6 37-38.5"
M 8-10 39-40.5"
L 10-12 41-42.5"
XL 14-16 43-45.5"
2XL 18 46-49.5"
3XL 20-22 50-53"
Top or Bottom
TOPS + BOTTOMS
ALPHA NUMERIC HIP BUST WAIST
XS 0-2 34-36 31-33 24.5-26.5
S 4-6 36.5-38.5 33.5-35.5 27-29
M 8-10 39-41 36-38 29.5-31.5
L 12-14 41.5-43.5 38.5-40.5 32-34
XL 14-16 44.5-47.5 43.5-46.5 35-38
2X 18-20 48-51 47-50 38.5-41.5
3X 20-22 51.5-54.5 50.5-53.5 42-45