We designed the perfect pair of underwear for everyday. Starting at just $9.

Sour Cherry Thong Pack

Ripe for the picking.  


Like not wearing underwear—all you, no lines.  


Seamless back, keep it in or wear it out.  


Full coverage, feels like second-skin.  

High Rise Thong

Holds you in while feeling weightless.  


From day to night. And night to day.  

High Cut Thong

Our hottest thong yet, now in Silky Mesh.  

Summer Essentials Pack

5 Re:Play styles in Parade signature colors  

“Today we’re in a different cultural moment and Parade is for all the women who are ready for a new underwear company who celebrates who they are today.”

“I loved my first pair of Parade underwear, deeply and passionately and extremely enthusiastically.”

“But this isn't just any old underwear — it's super-soft, seamless, and actually the comfiest ones I've ever put on my butt.”

“Look at the viral success of underwear brands like Parade who champion[s] an everyday aesthetic that's about feeling good in what you wear.”

“There’s no time like the present for a brand like Parade to dominate the women’s underwear space.”

“Since Parade's launch at the end of October, the brand has been a glimmering example of how to market a company today — with inclusivity, community, and sustainability authentically ingrained into its DNA, not sprinkled on as afterthoughts.”

Get Access to New Colors Before They Drop