Sustainable, Premium Fabrics

360° Stretch for XS to 3XL

Supersoft Comfort, Weightless Feel

Breathable Cotton Liner

We designed the perfect underwear

Petal Crush Pack

6 Silky Mesh styles—inspired by daydreams of sun-drenched fields bursting with wild poppies and daisies.  

Silky Mesh High Cut Thong

Our hottest thong yet, now in Silky Mesh.  

Silky Mesh Hip Hugger

Mid-rise, lightweight, barely there.  

Silky Mesh High Rise Cheeky

Our highest rise cheeky, now in Silky Mesh.  

Wildflower Pack

Get transported to an idyllic garden with our brand new Re:Play 6 pack, inspired by whimsical wildflower hues.  

Re:Play Boyshort

From day to night. And night to day.  

Re:Play High Rise Brief

High-rise essential—held in, full coverage.  

Re:Play High Rise Thong

Holds you in while feeling weightless.  

Re:Play Thong

Like not wearing underwear—all you, no lines.  

Re:Play Brief

Full coverage, feels like second-skin.  

Re:Play Cheeky

Seamless back, keep it in or wear it out.  

Carbon Neutral
Universal High Rise Boyshort

Our highest-rise Boyshort—designed for a blissful night's sleep and 24/7 comfort.  

Carbon Neutral
Universal Hip Hugger

Ultra-versatile and extremely comfortable—feels like a gentle hug.  

Carbon Neutral
Universal Thong

Meet our barely-there Universal Thong. No lines under clothes, ever.  

Carbon Neutral
Universal Brief

Minimalism meets endless comfort. Shop your new everyday essential.  

Astrology Pack

Astrology Packs are here—shop your sun, moon or rising with packs inspired by the zodiac's four elements.  

Parade Scarf

We took the scarf that went viral and made it even bigger!  

Cotton Hoodie

Inspired by the oversized cut of your favorite vintage sweatshirt.  

2500+ Reviews

Fabrics developed by ex-Lululemon product experts.

All day comfort in the styles that you love.

Supersoft, all day comfort in the styles that you love.

“Today we’re in a different cultural moment and Parade is for all the women who are ready for a new underwear company who celebrates who they are today.”

“I loved my first pair of Parade underwear, deeply and passionately and extremely enthusiastically.”

“But this isn't just any old underwear — it's super-soft, seamless, and actually the comfiest ones I've ever put on my butt.”

“Look at the viral success of underwear brands like Parade who champion[s] an everyday aesthetic that's about feeling good in what you wear.”

“There’s no time like the present for a brand like Parade to dominate the women’s underwear space.”

Rewriting the American Underwear Story

Sexiness isn’t one-dimensional—it’s a voice, it’s a feeling, it’s a technicolor mirror that reflects whoever is holding it.

Read our Manifesto