Sustainable, Premium Fabrics
360° Stretch for XS to 3XL
Supersoft Comfort, Weightless Feel
Breathable Cotton Liner
We designed the perfect underwear
6 Silky Mesh styles—inspired by daydreams of sun-drenched fields bursting with wild poppies and daisies.
Get transported to an idyllic garden with our brand new Re:Play 6 pack, inspired by whimsical wildflower hues.
Astrology Packs are here—shop your sun, moon or rising with packs inspired by the zodiac's four elements.
Fabrics developed by ex-Lululemon product experts.
All day comfort in the styles that you love.
Supersoft, all day comfort in the styles that you love.
“Today we’re in a different cultural moment and Parade is for all the women who are ready for a new underwear company who celebrates who they are today.”
“I loved my first pair of Parade underwear, deeply and passionately and extremely enthusiastically.”
“But this isn't just any old underwear — it's super-soft, seamless, and actually the comfiest ones I've ever put on my butt.”
“Look at the viral success of underwear brands like Parade who champion[s] an everyday aesthetic that's about feeling good in what you wear.”
“There’s no time like the present for a brand like Parade to dominate the women’s underwear space.”