We make ultra-soft
Ultra-flattering underwear that
feels like a second-skin.
Basics in sizes XS-3XL.
Certified recycled materials.
Good for you and the planet.
We donate a % of our profits
to causes that inspire us.
Meet Silky Mesh—comfortable, sustainable lingerie.
Unreal comfort meets sheer pleasure this summer.
Our silky, superfine fibers are light as air and rip-proof.
We engineered an elastic that feels like wearing nothing.
High Rise Cheeky
High Rise Boyshort
Meet Re:Play, our original ultra-soft recycled fabric.
Moves with you so you’re free
to play all day long.
Ultra-light fabric made from superfine yarns.
Super-stretchy waistband for unlimited movement.
High Rise Brief
Meet Universal, zero lines and super-smooth.
The world’s first edgeless carbon neutral underwear made from certified recycled fabric.
Super-smooth fabric that melts into you.
NET ZERO CARBON
We offset every Universal pair produced.
High Rise Boyshort
Seamless Scribble Pack
All your favorites, now in Bundles.
Curated sets with the styles we know you love.
Silky Mesh Essentials Bundle
Summer Daydreams Pack
Skinny Dipping Bundle
Silky Mesh Relaunch
Our first ever lingerie in fully recycled, sleek Silky Mesh.Shop Now
Parade bralettes are finally here! Weightlessly supportive, ultra-soft, good for the planet.Shop Now
Color Outside The Lines
Our most colorful collection of Re:Play styles, featuring self-expressive colorblocks and bestsellers.Shop Now
Our delicious Re:Play and Universal collection inspired by French pastries & tea parties.Shop Now
Our zingy Re:Play and Silky Mesh collection will transport you to sunnier days ahead.Shop Now
“Those in need of some new and cute underwear, rejoice”
“Parade had us at ‘inclusive sizes’ and ‘recycled fabrics’.”
“Parade has made sustainability and inclusivity a part of its mission since Day One.”
“Parade is coming to market at a time where inclusivity isn’t just needed—it’s an expectation.”
“Parade is re-creating the ‘American underwear story’ with size inclusivity, bright colors and openness to self-expression.”
The Latest News
Frequently Asked Questions about Parade's Bralettes
Everything you need to know about bralettes by Parade: what makes them so special, fitting advice, fabrics & material, cup sizing, how you should wash them & more!
Are Thongs Comfortable? Fabric & Sizing Matter for Underwear
Wearing thong underwear is a personal preference for many women. Learn how two key factors determine ultimate thong comfort: material of the fabric and fit.
What's the Most Comfortable Women's Underwear?
Looking for the most comfortable women's underwear? Tip: choosing the right fabric, fit and style are all important in making them more comfy for you. We've got you covered.
Best Bralettes for Larger Busts? Why Parade is Your Best Option
Trouble finding the perfect bra or bralette for bigger boobs? We are committed to inclusive sizing which allows women with larger busts to be more comfortable.