We make ultra-soft
Ultra-flattering underwear that
feels like a second-skin.
Basics in sizes XS-3XL.
Certified recycled materials.
Good for you and the planet.
We donate a % of our profits
to causes that inspire us.
Meet Re:Play, our original ultra-soft recycled fabric.
Moves with you so you’re free
to play all day long.
Ultra-light fabric made from superfine yarns.
Super-stretchy waistband for unlimited movement.
High Rise Brief
Meet Silky Mesh, our version of lingerie.
Ultra-breathable and silky smooth from day-to-date night.
Made from superfine fibers—feels like wearing nothing.
Rip-proof mesh with a super-sleek finish.
High Cut Thong
High Rise Cheeky
Meet Universal, zero lines and super-smooth.
The world’s first edgeless carbon neutral underwear made from certified recycled fabric.
Super-smooth fabric that melts into you.
NET ZERO CARBON
We offset every Universal pair produced.
High Rise Boyshort
We created Silky Mesh packs of the zodiac — including 14k gold-plated star sign studs.Shop Now
Our zingy Re:Play and Silky Mesh collection will transport you to sunnier days ahead.Shop Now
“Those in need of some new and cute underwear, rejoice”
“Parade had us at ‘inclusive sizes’ and ‘recycled fabrics’.”
“Parade has made sustainability and inclusivity a part of its mission since Day One.”
“Parade is coming to market at a time where inclusivity isn’t just needed—it’s an expectation.”
“Parade is re-creating the ‘American underwear story’ with size inclusivity, bright colors and openness to self-expression.”
The Latest News
Frequently Asked Questions about Parade's Bralettes
Everything you need to know about bralettes by Parade: what makes them so special, fitting advice, fabrics & material, cup sizing, how you should wash them & more!
Are Thongs Comfortable? Fabric & Sizing Matter for Underwear
Wearing thong underwear is a personal preference for many women. Learn how two key factors determine ultimate thong comfort: material of the fabric and fit.
What's the Most Comfortable Women's Underwear?
Looking for the most comfortable women's underwear? Tip: choosing the right fabric, fit and style are all important in making them more comfy for you. We've got you covered.
Best Bralettes for Larger Busts? Why Parade is Your Best Option
Trouble finding the perfect bra or bralette for bigger boobs? We are committed to inclusive sizing which allows women with larger busts to be more comfortable.