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Trees are amazing things. We love them for our cottagecore backdrops and as the home to our favorite ogre. And most importantly, they’re an important tool to mitigate climate change. 

Trees make our new SuperSoft collection possible. And, we always want to give back more than we take. We turned to our friends at veritree -- a company founded to bring accountability and traceability to tree planting projects-- to help us make our most sustainable collection yet even better. Together, we know these initiatives will help us become climate positive by 2025. 

Veritree partners with the best tree-planting organizations in the world and is a part of the 1T.org Corporate Alliance. Each of their projects is designed to look holistically at the environment and people who live in it. Together, they restore thousands of hectares of land with native trees, provide good jobs to local communities, support habitat restoration and of course -- sequester CO2 from the atmosphere. 

Together, we set a goal of 40,000 trees -- but, if you help us, we’ll plant way more. 

Here are ways you can help us plant trees:

  • Buy SuperSoft: For every piece purchased, we’re planting a new native tree. 
  • Post a Photo: When you post a photo in your SuperSoft and tag Parade, we’ll plant a new native tree.
  • Share a Photo: Look out for SuperSoft photos from some of our community members and select accounts on IG. We’re partnering with them to plant a tree for every share. 

Veritree uses blockchain technology to ensure that all the trees planted are having an impact, are not double-counted and are verified for years. This means we can be sure our trees are planted -- before we ask you to post your photos. :) 

The Health Benefits of Wearing SuperSoft

The Health Benefits of Wearing SuperSoft

You Asked for Cotton. We Made Something Better.

You Asked for Cotton. We Made Something Better.

NYC—Join us at the Parade Daisy Market!

NYC—Join us at the Parade Daisy Market!

Parade

Size Chart
Bralette

A B C D DD DDD/F
32 XS XS S S 1+ 1+
34 XS S M M 1+ 2+
36 S M M L 2+ 2+
38
L XL XL 3+ 3+
40
XL 2XL 2XL 3+ 3+
42
2XL 3XL 3XL

We're working on adding more sizes!

Want to join a waitlist?

Band and Shoulder Strap Measurements
Our bralette bands and shoulder straps differ in width based on your size—for the ideal level of support.
XS-M
Shoulder straps: 12mm
Underbust elastic band: 20mm
L-XL
Shoulder straps: 16mm
Underbust elastic band: 40mm
2XL-3XL and Support+1-3
Shoulder straps: 25mm
Underbust elastic band: 50mm
Underwear

Numeric Hips
XS 0-2 35-36.5"
S 4-6 37-38.5"
M 8-10 39-40.5"
L 10-12 41-42.5"
XL 14-16 43-45.5"
2XL 18 46-49.5"
3XL 20-22 50-53"
Top or Bottom
TOPS + BOTTOMS
ALPHA NUMERIC HIP BUST WAIST
XS 0-2 34-36 31-33 24.5-26.5
S 4-6 36.5-38.5 33.5-35.5 27-29
M 8-10 39-41 36-38 29.5-31.5
L 12-14 41.5-43.5 38.5-40.5 32-34
XL 14-16 44.5-47.5 43.5-46.5 35-38
2X 18-20 48-51 47-50 38.5-41.5
3X 20-22 51.5-54.5 50.5-53.5 42-45