Parade: Who We Are & What We Stand For
We are committed to sustainability, social good and using our platform to support causes that matter to you.
Recycle Your Underwear With Second Life by Parade
The Health Benefits of Wearing SuperSoft
Find out why wearing SuperSoft is better for you than cotton.
We’re Actually Planting A Tree for Every SuperSoft Purchase
Learn how you can plant a tree with us for every SuperSoft purchase.
You Asked for Cotton. We Made Something Better.
You asked for cotton. We made something better. Softer, more sustainable and more breathable than ordinary cotton, meet SuperSoft. Learn why we chose TENCEL by Lenzing for our first-ever natural underwear, tanks, leggings, tees and more loungewear.