Free shipping on orders $85+ ✨ Shop now
“I can’t believe I’m wearing a bra!”
A BRA YOU ACTUALLY WANT TO WEAR
Shop nowExtraordinary comfort and a little more lift — but still all you.
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Ultra-soft recycled fabrics
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A wire that feels nothing like a wire
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Designed for sizes 32A - 46G
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Outfit-elevating styles
We're revolutionizing the underwire bra.
"Finally, a bra with a wire that doesn't poke me all day."
MEGAN, 29
✨ STYLES FOR EVERY MOOD AND MOMENT
Dream Lined T-Shirt Bra
Ultra-Soft Re:Play (Pony)
- 32
- 32
- 32
- 32
- 32
- 32
- 32
- 34
- 34
- 34
- 34
- 34
- 34
- 34
- 36
- 36
- 36
- 36
- 36
- 36
- 36
- 38
- 38
- 38
- 38
- 38
- 38
- 38
- 40
- 40
- 40
- 40
- 40
- 40
- 40
- 42
- 42
- 42
- 42
- 42
- 42
- 42
- 44
- 44
- 44
- 44
- 44
- 44
- 44
- 46
- 46
- 46
- 46
- 46
- 46
- 46
Dream Lined T-Shirt Bra
Pony
- 1Lined and office-friendly (no nipples!)
- 2Classic comfort, coverage, and 360° stretch
- 3Incognito under your favorite top
Dream Triangle Bra
Ultra-Soft Re:Play (Eightball)
- 32
- 32
- 32
- 32
- 32
- 32
- 32
- 34
- 34
- 34
- 34
- 34
- 34
- 34
- 36
- 36
- 36
- 36
- 36
- 36
- 36
- 38
- 38
- 38
- 38
- 38
- 38
- 38
- 40
- 40
- 40
- 40
- 40
- 40
- 40
- 42
- 42
- 42
- 42
- 42
- 42
- 42
- 44
- 44
- 44
- 44
- 44
- 44
- 44
- 46
- 46
- 46
- 46
- 46
- 46
- 46
Dream Triangle Bra
Eightball
- 1Our most-loved bralette in super supportive bra form
- 2Unlined for a look that’s all you
- 3Classic silhouette with added support
Dream Plunge Bra
Ultra-Soft Re:Play (Wafer)
- 32
- 32
- 32
- 32
- 32
- 32
- 32
- 34
- 34
- 34
- 34
- 34
- 34
- 34
- 36
- 36
- 36
- 36
- 36
- 36
- 36
- 38
- 38
- 38
- 38
- 38
- 38
- 38
- 40
- 40
- 40
- 40
- 40
- 40
- 40
- 42
- 42
- 42
- 42
- 42
- 42
- 42
- 44
- 44
- 44
- 44
- 44
- 44
- 44
- 46
- 46
- 46
- 46
- 46
- 46
- 46
Dream Plunge Bra
Wafer
- 1Feel secure in your lowest V-necks
- 2Unlined for a look that’s all you
- 3Creates the comfiest cleavage ever
Dream Balconette Bra
Ultra-Soft Re:Play (Ruby Rose)
- 32
- 32
- 32
- 32
- 32
- 32
- 32
- 34
- 34
- 34
- 34
- 34
- 34
- 34
- 36
- 36
- 36
- 36
- 36
- 36
- 36
- 38
- 38
- 38
- 38
- 38
- 38
- 38
- 40
- 40
- 40
- 40
- 40
- 40
- 40
- 42
- 42
- 42
- 42
- 42
- 42
- 42
- 44
- 44
- 44
- 44
- 44
- 44
- 44
- 46
- 46
- 46
- 46
- 46
- 46
- 46
Dream Balconette Bra
Ruby Rose
- 1Sexy, structured vintage silhouette
- 2Unlined for a look that’s all you
- 3Retro fashion meets unreal comfort
⭐ DESIGNED FOR BOOBS AND BANDS OF ALL KINDS
🪡 PARADE FABRICS YOU LOVE
You wear it best
Shop The FeedBra FAQs
If you usually wear a DD or DDD cup, we’ve got you covered. Parade cups E and F were designed to fit DD and DDD cups, respectively. See our size chart for more, or take our size quiz if you’re not sure where you land!
We get that ordering a bra online can be tricky. Our design team and community of wear testers joined forces to develop the ultimate bra size quiz. If you need help measuring, see our size and fit guide. Still stuck? Talk to us at fitexpert@yourparade.com.
This is just the beginning for our size range. We never want to just size up or down to make more sizes — we work closely with our community to completely redesign our bras based on the support and lift each specific size actually needs without ever sacrificing comfort. Join our waitlist (and maybe we’ll reach out to you to help us design them, too!).
Designed with ultimate comfort in mind, Parade Bras skip sky-high push-up or added padding in favor of support and shaping lift that's *all you*. Our CloudLift wire technology provides weightless, flexible support and lift while our cups have a Powermesh stabilizer that keeps your boobs in place all day, every day.
If 30 days have passed and you’re still not loving it, we’re here to help you find a better fit. To start a return or exchange, visit our returns portal. If you’d like to speak to someone from our team about alternative sizing and styles, talk to us at fitexpert@yourparade.com.
Made of the Re:Play fabric you know and love, Parade bras should be washed in cold water to keep their colors vibrant (we recommend washing in our bra laundry bag!) and can be tumble dried on low. Each bra description features individual care notes!