Welcome to the Parade
A note from Parade
Hi! Thanks for checking us out. We’re on a mission to write a new underwear story through creative, expressive basics that are fun to wear and celebrate you—exactly as you are today. Hope you find something you love!
Unreal comfort
Never sacrifice comfort for style ever again. Our pieces come in a range of fabrics—from seamless Universal that disappears under clothes to easy, antimicrobial New:Cotton and beyond—designed for every single day and occasion.
Never sacrifice comfort for style ever again. Our pieces come in a range of fabrics—from seamless Universal that disappears under clothes to easy, antimicrobial New:Cotton and beyond—designed for every single day and occasion.
Made for everyone
Everybody deserves to express themselves however they choose—we’re all unique. Bringing as many people to the Parade as we can is core to our mission, and we celebrate our community’s diversity, from size-inclusive to gender-neutral styles in expressive neutrals or full-spectrum color.
Everybody deserves to express themselves however they choose—we’re all unique. Bringing as many people to the Parade as we can is core to our mission, and we celebrate our community’s diversity, from size-inclusive to gender-neutral styles in expressive neutrals or full-spectrum color.
Good for the planet
There’s no Parade without our planet! We strive to make our products from reclaimed, recycled, responsible, renewable, or regenerative materials. This also means we pride ourselves on limited-edition capsule drops catered to what you’ll love. Read our sustainability pledge.
There’s no Parade without our planet! We strive to make our products from reclaimed, recycled, responsible, renewable, or regenerative materials. This also means we pride ourselves on limited-edition capsule drops catered to what you’ll love. Read our sustainability pledge.
Community-driven
Our Community keeps us going and growing. We stay closely connected to thousands of Community members who represent what it means to truly be part of the Parade—and we make sure to listen to their feedback!
