You never forget your first

Say hello (again) to the iconic, first-ever Parade fabric: Ultra Soft Re:Play—it went viral for a reason.

Ultimate Comfort

Our original fabric feels like wearing nothing. Comfy, ultra—soft, and designed with 360 stretch to move however you move. Wear all day, everyday.

Eco-Friendly

Recycled fabric that would otherwise be discarded and instead transformed into buttery—soft yarns. Certified recycled.

Full Spectrum Color

Our non—basic basics are back and restocked in our classic colors-plus three new neutrals you will love.

Inclusive Fits

Re:Play offers a fit that feels tailormade to you. The ultra-soft fabric contours and supports your natural shape-covering over 30 bra sizes.