Say hello (again) to the iconic, first-ever Parade fabric: Ultra Soft Re:Play—it went viral for a reason.
You never forget your first
Ultimate Comfort
Our original fabric feels like wearing nothing. Comfy, ultra-soft, and designed with 360 stretch to move however you move. Wear all day, everyday.
Eco-Friendly
Recycled fabric that would otherwise be discarded and instead transformed into buttery-soft yarns. Certified recycled.
Full Spectrum Color
Our non-basic basics are back and restocked in our classic colors. Plus, three new neutrals you will love.
Inclusive Fits
Re:Play offers a fit that feels tailormade to you. The ultra-soft fabric contours and supports your natural shape-covering over 30 bra sizes.
Over 46,000 5-star reviews
"The softest pair I’ve ever owned!"
"RePlay thongs are a game-changer."
"Fits like a dream and doesn’t dig in."
"RePlay feels like second skin."
"Stylish, soft, and sustainable."
“The softest pair I’ve ever owned!”
“RePlay thongs are a game-changer.”
“Fits like a dream and doesn’t dig in.”
“RePlay feels like second skin.”
“Stylish, soft, and sustainable.”
Shop core styles, colors and new shades-in all their certified recycled glory.
We love to see it.
What's better than our Re:Play fabric? Seeing how you style it.
Meet the underwear that was all over your IG feed.
