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Hi. I’m Cami Téllez, the CEO of Parade.

I grew up going to the mall, seeing supermodels blown up on storefronts and thinking: this is what it means to be sexy. For too long, underwear has been about restricting us to a flat pink surface, but now we know that’s just one glint in the sea of self-expression.

Sexiness isn’t one-dimensional — it’s a voice, it’s a feeling, it’s a technicolor mirror that reflects whoever is holding it.

With you, we’re rewriting the American underwear story — in full-spectrum color.

When you feel Parade, you’re feeling soft, breathable, and recycled fabrics that are good for your body and the environment.

When you hear us, you’re hearing a voice committed to using our platform and resources to support causes that matter to you, and always donating 1% of our profits to organizations we believe in.

When you see us, you’re seeing people from sizes XS to 3XL, because we know that the Parade is only as dynamic, free-wheeling, and expressive as our community.

Welcome to the Parade!

Sexiness isn’t one-dimensional — it’s a voice, it’s a feeling, it’s a technicolor mirror that reflects whoever is holding it. With you, we’re rewriting the American underwear story — in full-spectrum color.

Cami's Favorite Parade Products

Thong | Universal

Thong

Universal

Meet our barely-there Universal Thong. No lines under clothes, ever.
499 reviews
Scoop Bralette | Re:Play

Scoop Bralette

Re:Play

Meet the weightlessly supportive Scoop bralette.
974 reviews
Cheeky | Re:Play

Cheeky

Re:Play

Meet the perfect barely-there pair.
1695 reviews
Triangle Bralette | Re:Play

Triangle Bralette

Re:Play

Introducing the Triangle bralette you'll never want to take off.
1110 reviews
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Parade

Size Chart
Bralette

A B C D DD DDD/F
32 XS XS S S 1+ 1+
34 XS S M M 1+ 2+
36 S M M L 2+ 2+
38
L XL XL 3+ 3+
40
XL 2XL 2XL 3+ 3+
42
2XL 3XL 3XL

We're working on adding more sizes!

Want to join a waitlist?

Band and Shoulder Strap Measurements
Our bralette bands and shoulder straps differ in width based on your size—for the ideal level of support.
XS-M
Shoulder straps: 12mm
Underbust elastic band: 20mm
L-XL
Shoulder straps: 16mm
Underbust elastic band: 40mm
2XL-3XL and Support+1-3
Shoulder straps: 25mm
Underbust elastic band: 50mm
Underwear

Numeric Hips
XS 0-2 35-36.5"
S 4-6 37-38.5"
M 8-10 39-40.5"
L 10-12 41-42.5"
XL 14-16 43-45.5"
2XL 18 46-49.5"
3XL 20-22 50-53"