We make underwear that’s actually fun to wear in supersoft, sustainable fabrics—starting at $8.
Made for everyone
Good for the planet
Our Community in ParadeShop The Feed
Thousands of five star reviews can't be wrong
"I have been looking for good quality underwear that lasts for ages - I am loving my Parade briefs. I hope to get a bunch more soon!"
Best I've ever tried
"Super stretchy, breathable and the cut of them is perfect (there is no readjusting through out the day or feeling like there isn't enough coverage). These are the best I've ever tried!"
I hated bras until now
"The fabric feels amazing, it’s cute & sexy at the same time. Holds my ladies comfortably…not tight & close like sports bras but just enough to give them a good squeeze without bouncing everywhere"
Perfect for nights out!
"Love this bodysuit for nights out, I got it in brown and black and love them both. It's super flattering and I got so many compliments!"
Free shipping on all US $75+ orders. Ships within 2 business days and delivers in 3-5 once shipped.
Free shipping on all UK and Canada orders. Ships within 2 business days and delivers in 7-14 once shipped.