Hi. I’m Cami, the CEO of Parade.

I grew up going to the mall, seeing supermodels blown up on storefronts and thinking: this is what it means to be sexy. For too long, underwear has been about restricting us to a flat pink surface, but now we know that’s just one glint in the sea of self-expression.

Sexiness isn’t one-dimensional—it’s a voice, it’s a feeling, it’s a technicolor mirror that reflects whoever is holding it.

With you, we’re rewriting the American underwear story—in full-spectrum color.

When you feel Parade, you’re feeling soft, breathable, and recycled fabrics that are good for your body and the environment.

When you hear us, you’re hearing a voice committed to using our platform and resources to support causes that matter to you, and always donating 1% of our profits to Planned Parenthood.

When you see us, you’re seeing people from sizes XS to 3XL, because we know that the Parade is only as dynamic, free-wheeling, and expressive as our community.

Welcome to the Parade!

Sustainability

We believe the fun choice should always be the right choice.

For too long, underwear companies have ignored their responsibility to the planet, and we’re leading a revolution into a safer future.

Our core fabric, Re:Play, is made of 85% recycled polyamide and all of our materials are Oeko-Tex certified, meaning they’re free from harmful chemicals that pollute your skin and our waters. Our packaging is compostable, and made of 100% corn starch.

Sex Education

At Parade, we put our money where our mouth is.

To us, accessing proper healthcare means accessing self expression—so we’re donating 1% of our revenue to Planned Parenthoods across the nation.

Reproductive agency is under fire as our country’s politics shift—so we’ve also donated to the Yellowhammer Fund in Alabama. When you join Parade, you’re promoting access to sexual education, reproductive rights, gender affirming therapy, and more for people across America.