Hi. I’m Cami, the CEO of Parade.
I grew up going to the mall, seeing supermodels blown up on storefronts and thinking: this is what it means to be a woman. For too long, underwear has been about restricting sexiness to a flat pink surface, but now we know that’s just one glint in the sea of womanhood.
Sexiness isn’t one-dimensional—it’s a voice, it’s a feeling, it’s a technicolor mirror that reflects whoever is holding it.
Meet Parade. We’re rewriting the American underwear story. In full technicolor.
Our world is supersized, saturated, full-spectrum color.
When you feel Parade, you’re feeling soft, breathable, and recycled fabrics that are good for your body and the environment.
When you hear us, you’ll know we’re donating 1% of our profits to Planned Parenthood across the nation.
When you see us, you’re seeing people ranging from XS to 3X, because we know all women are dynamic, free-wheeling, and expressive.
Welcome to the Parade!
We believe the fun choice should always be the right choice.
For too long, underwear companies have ignored their responsibility to the planet, and we’re leading a revolution into a safer future.
Our core fabric, Replay, is made of 85% recycled polyamide and all of our materials are Oeko-Tex certified, meaning they’re free from harmful chemicals that pollute your skin and our waters. Our packaging is compostable.
At Parade, we put our money where our mouth is.
To us, accessing proper healthcare means accessing self expression—so we’re donating 1% of our revenue to Planned Parenthoods across the nation.
Women’s reproductive agency is under fire as our country’s politics shift—so we’ve also worked with Yellowhammer Fund in Alabama to donate to them. When you join Parade, you’re promoting the sexual education of women and men in America.