Best Sellers 5 for $40

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Hi. I’m Cami, the CEO of Parade.

I grew up going to the mall, seeing supermodels blown up on storefronts and thinking: this is what it means to be sexy. For too long, underwear has been about restricting us to a flat pink surface, but now we know that’s just one glint in the sea of self-expression.

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Sustainability

We believe the fun choice should always be the right choice. For too long, underwear companies have ignored their responsibility to the planet, so we’re leading a revolution into a safer future.

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Social Good

At Parade, we put our money where our mouth is. That's why we donate 1% of sales to organizations we believe in.

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See how our community wears Parade.

Size Chart
Bralette

A B C D DD DDD/F
32 XS XS S S 1+ 1+
34 XS S M M 1+ 2+
36 S M M L 2+ 2+
38
L XL XL 3+ 3+
40
XL 2XL 2XL 3+ 3+
42
2XL 3XL 3XL

We're working on adding more sizes!

Want to join a waitlist?

Band and Shoulder Strap Measurements
Our bralette bands and shoulder straps differ in width based on your size—for the ideal level of support.
XS-M
Shoulder straps: 12mm
Underbust elastic band: 20mm
L-XL
Shoulder straps: 16mm
Underbust elastic band: 40mm
2XL-3XL and Support+1-3
Shoulder straps: 25mm
Underbust elastic band: 50mm
Underwear

Numeric Hips
XS 0-2 35-36.5"
S 4-6 37-38.5"
M 8-10 39-40.5"
L 10-12 41-42.5"
XL 14-16 43-45.5"
2XL 18 46-49.5"
3XL 20-22 50-53"