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UGC

Hi NYC, you're invited to the Parade Daisy Market from August 27-29!

Join us at an exclusive pop-up in Dimes Square, in celebration of our whimsical new collection Summer Daisy. We will giving away free bouquets, special surprises, and for the first time ever, you can shop our all-new, dreamy collection IRL.

We can't wait to see you there—bring friends!

Friday, August 27-Sunday, August 29
10am-4pm daily
8 Ludlow St

Save to your calendar:

Friday

Saturday

Sunday

 

We’re Actually Planting A Tree for Every SuperSoft Purchase

We’re Actually Planting A Tree for Every SuperSoft Purchase

You Asked for Cotton. We Made Something Better.

You Asked for Cotton. We Made Something Better.

Parade Launches a New Category: Bralettes

Parade Launches a New Category: Bralettes

Parade

Size Chart
Bralette

A B C D DD DDD/F
32 XS XS S S 1+ 1+
34 XS S M M 1+ 2+
36 S M M L 2+ 2+
38
L XL XL 3+ 3+
40
XL 2XL 2XL 3+ 3+
42
2XL 3XL 3XL

We're working on adding more sizes!

Want to join a waitlist?

Band and Shoulder Strap Measurements
Our bralette bands and shoulder straps differ in width based on your size—for the ideal level of support.
XS-M
Shoulder straps: 12mm
Underbust elastic band: 20mm
L-XL
Shoulder straps: 16mm
Underbust elastic band: 40mm
2XL-3XL and Support+1-3
Shoulder straps: 25mm
Underbust elastic band: 50mm
Underwear

Numeric Hips
XS 0-2 35-36.5"
S 4-6 37-38.5"
M 8-10 39-40.5"
L 10-12 41-42.5"
XL 14-16 43-45.5"
2XL 18 46-49.5"
3XL 20-22 50-53"
Top or Bottom
TOPS + BOTTOMS
ALPHA NUMERIC HIP BUST WAIST
XS 0-2 34-36 31-33 24.5-26.5
S 4-6 36.5-38.5 33.5-35.5 27-29
M 8-10 39-41 36-38 29.5-31.5
L 12-14 41.5-43.5 38.5-40.5 32-34
XL 14-16 44.5-47.5 43.5-46.5 35-38
2X 18-20 48-51 47-50 38.5-41.5
3X 20-22 51.5-54.5 50.5-53.5 42-45