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Parade x Urban Outfitters

On August 1st, we launched our first-ever retail partnership with Urban Outfitters. This exclusive, limited-edition collection is offered at 25 Urban Outfitters stores -- click here to see if the Parade has come to an Urban Outfitters near you.

If you can't shop IRL, or the store near you is out of the items you love, don't worry -- these new prints, embroideries, and colors in our signature Re:Play and Silky Mesh fabrics are available online at, as well as right here on our site. Shop the collection now before it sells out, because once it's gone, it's not coming back!

To make affordable, sustainable underwear more accessible to all, we’re bringing the Parade to 25 new cities through UO retail experiences.

We partnered with UO because of our shared love of music, fashion, art, culture, and community. The Parade & UO spaces will be places for our community to meet each other and celebrate in bold, full-spectrum color, and we’re excited to push forward a new story for the underwear industry together.

In 2019, we started Parade on a mission to make affordable, sustainable Creative Basics for all. This year, we began our search for the right partner to bring the Parade to more people in more cities. We found that our values of inclusivity, sustainability, and social good are shared with the UO customer, making Urban the perfect location to make Parade more accessible.

Our UO exclusives stay true to the sustainable practices that have set us apart in the underwear industry from the beginning. Parade is the first-ever carbon neutral underwear collection to launch at UO stores, and to avoid textile waste, the Parade at UO collection was made in an extremely limited run of prints and colors. 

Yes! Like all of Parade's collection, 1% of all sales will be donated to the Transgender Law Center.