Community First Design
Find your “Community.”
Talk to real people, wherever they are. And always ask -- who isn't in the room that needs to be?
Design with more people in mind.
We use more fit models, expand "base" sizes and deeply engage community to understand how they feel in the product -- not just how it fits.
Truly listen to the people who are wearing what you’ve designed. It sounds easy, but it might mean checking your ego and what you “think” is right. Turn what you hear into actual product improvements.
Try new things.
We wanted to keep what makes Parade unique – comfort, fit, sustainability and fun – but adapt these attributes for new people who might be wearing us for the first time.
Take the Parade quiz and find your perfect match