Feels like a cloud, holds you like the softest hug.
TOUCHABLY SOFT
Unbelievably soft base layers for weightless warmth.
PLANT A TREE
Made from sustainably sourced wood pulp in a closed-loop process. Plus, we’ll plant a tree with every item sold.
TEMPERATURE REGULATING
Breathable and moisture wicking to keep you balanced and fresh.
CLOUDFUSE™
Elastic-free, bonded waistbands to hold you softly without digging.
Weightless Support
We made AirBand™ for an ultra-light underboob feel, and transformable, adjustable straps for enhanced support whenever you need it.
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Unreal Softness
The Re:Play softness you love, with plush back straps and cooling, breathable mesh panels—it feels like wearing nothing.
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Support+ Sizing
We know bralettes work differently for everyone, so we made 3 additional sizes specifically to support bigger boobs.
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See how our community
wears Parade.
The Reviews Are In
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Extremely Soft, runs a little small cup wise
Love to wear it around the house but I might go a size up just because the girls won’t stay in properly lol
CanadaSuper soft! Straps fall down
I really love this bra, I'm a pretty heavy chested lady (38 F) and bought this on a whim after too many vodka sodas in the bath. Super soft but I do find that the straps fall down a lot, I have really slopey shoulders though. The image definitely makes it look like it cushions and lifts more than it actually does, but the ads on tiktok look actually a lot like the garment so i wasn't too surprised. overall it feels great.
United Statesmost comfortable bra for long time wear
i work at a restaurant so i have to be on my feet running around for 7 hours per shift, this is my favorite bra for work !!! so comfortable and supportive for long hours of wear :)
United StatesSoft but straps are too big
Fabric is different than I expected. It’s very soft! But I think I’ll need to alter the straps since they’re a bit big on me and not adjustable, which is a little annoying. I’m not sure if I have this issue because I’m only 5”3 but the proportions seem off for me. The matching undies I got are kind of sheer/thin too and they’re not supposed to be. I’m a 2X/18 in most things but based on the size chart I decided to go up to a 3X, which I think was the right choice for comfortability.
United StatesVery comfortable, yet provides some support! Feels so flattering, no uniboob here.
Highly comfortable with really soft fabric, but provides some support (and without giving a uniboob!). Overall so flattering. Looks GREAT under the sheet bodysuit, too!!!!!