Not your grandma’s cotton underwear.
Unbelievably soft base layers for weightless warmth.
PLANT A TREE
Made from sustainably sourced wood pulp in a closed-loop process. Plus, we’ll plant a tree with every item sold.
Breathable and moisture wicking to keep you balanced and fresh.
Elastic-free, bonded waistbands to hold you softly without digging.
Ultra-flattering cuts, softer than cotton.
All the benefits your know and love from cotton, now in SuperSoft. Our moisture wicking, temperature regulating fabric is softer, more sustainable, and created in styles you’ll reach for everyday.
Better for your skin, naturally.
Created in a slightly heavier knit than our loungewear to eliminate sheerness while maintaining total breathability. No harmful chemicals, no synthetics.
Mix, match, layer.
Created in styles and colors to match bralettes, tops, and beyond—unlock infinite possibilities with layering
See how our community
The Reviews Are In
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So soft! Makes my butt look cute! 10/10 Want to buy in every color.
I mostly love these. The colours are beautiful, the fabric really is super soft, and the cut is great! High cut on the leg, and truly high waisted. Sexy AND comfy. However, the sizing is not consistent with Parade's other styles. I perfectly fit the Re:Play styles in S. But the S for SuperSoft undies is way too tight on me. I noticed other people have mentioned this as well. I ordered a S, which by the size guide recommendations should have fit perfectly. But I am definitely an M. Luckily Parade makes it super easy to get your money back and get the undies you really love.
Super comfy and flattering.
Feels like I'm wearing nothing. I got the colour Bite and I loooove it. The high leg cut and high rise waist are very figure flattering. I got a medium which is slightly tighter than I would have wanted but I feel the large would have been slightly loose. The curse of being between sizes lol.
So comfortable and they don't fall down!
These are true to size and they don't roll or fall down!
Thought the fit would be weird, but the high rise was just right