Not your grandma’s cotton underwear.
Unbelievably soft base layers for weightless warmth.
PLANT A TREE
Made from sustainably sourced wood pulp in a closed-loop process. Plus, we’ll plant a tree with every item sold.
Breathable and moisture wicking to keep you balanced and fresh.
Elastic-free, bonded waistbands to hold you softly without digging.
Ultra-flattering cuts, softer than cotton.
All the benefits your know and love from cotton, now in SuperSoft. Our moisture wicking, temperature regulating fabric is softer, more sustainable, and created in styles you’ll reach for everyday.
Better for your skin, naturally.
Created in a slightly heavier knit than our loungewear to eliminate sheerness while maintaining total breathability. No harmful chemicals, no synthetics.
Mix, match, layer.
Created in styles and colors to match bralettes, tops, and beyond—unlock infinite possibilities with layering
See how our community
The Reviews Are In
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It’s a near perfect high waist brief!
I love the colors of this collection! The material is super soft. The waistband is thick but comfortable and stretchy. I like that the leg openings are high-cut. My only issue with it is that it rides up in the back.
Soft, comfy, cute.
I always buy XS but the size can vary quite a bit depending on the style. I would suggest standardizing sizes.
Comfort I have been searching for!
I am so glad to have found Parade brand! I have been search for underwear that are high rise, stay in place and comfortable. Bonus, they are cute/Sexy!
I was not sure the 3x would fit me comfortably, I've ordered parade before a few years ago, and had trouble with the panties 'falling off' of my butt. These stay up for days! And they surprised me in fitting so well while still be comfy!
flattering fit and comfortable. creates great shape under clothes