Ultra-soft for everyday.
COOL TOUCH
Ultra-cooling with a breathable cotton lining.
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CERTIFIED RECYCLED
Made from certified recycled, oeko-tex fabric.
FREESTRETCH™
We engineered our waistband to feel like a gentle hug.
SECOND-SKIN
Ultra-lightweight—you’ll forget you’re wearing anything.
Re:Play—ultra-soft and cool to touch.
Re:Play is an ultra-smooth certified recycled fabric with 360° stretch so you’re free to play. Tested on real people, our styles are made for you.
FreeStretch™ for breathable comfort.
We engineered FreeStretch™ to feel like a soft hug for your waist—it never rolls or digs in, just 24/7 comfort.
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See how our community
wears Parade.
The Reviews Are In
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I LOVE them
My Parade underwear is the best underwear I've ever had. It's so comfortable and never rides up.
United StatesSoft, cute, makes me excited to put on underwear
I love my parade underwear. The colors are great, it makes me feel confident, and they're really comfy. I only wish that the waistband didnt fold? it makes weird creases and Im not sure why.
United StatesPerfect fit. I love it!
Fits absolutely perfect. I have no complaints. The color is also really good.
United Statesso comfy!!
These are the first pair of underwear I've ever owned where I literally could not feel that I was wearing them throughout the day (which is the highest compliment).
United StatesFeeling good and also looks nice.
They feel really soft and I was worried they would get destroyed in the wash but so far so good! It would just be nice to see more colours / nicer prints.