Not your grandma’s cotton underwear.
Unbelievably soft base layers for weightless warmth.
PLANT A TREE
Made from sustainably sourced wood pulp in a closed-loop process. Plus, we’ll plant a tree with every item sold.
Breathable and moisture wicking to keep you balanced and fresh.
Elastic-free, bonded waistbands to hold you softly without digging.
Ultra-flattering cuts, softer than cotton.
All the benefits your know and love from cotton, now in SuperSoft. Our moisture wicking, temperature regulating fabric is softer, more sustainable, and created in styles you’ll reach for everyday.
Better for your skin, naturally.
Created in a slightly heavier knit than our loungewear to eliminate sheerness while maintaining total breathability. No harmful chemicals, no synthetics.
Mix, match, layer.
Created in styles and colors to match bralettes, tops, and beyond—unlock infinite possibilities with layering
See how our community
The Reviews Are In
Filter By Size
These are better than I expected.
These are great panties, just put a pair on & I'm in love with them. Fit great,don't ride up, they are awesome.
Love the boyshort / supersoft
They are very comfortable and doesn’t crawl up or move when you bend over. I would buy them again.
I’m in love
This was my first time buying from Parade and now I don’t want to wear any other brand. They’re so comfortable and fit perfectly.