Once upon a time...

Parade and Juicy Couture set out to create the ultimate collection for nice girls that like stuff. Together, we designed a collection to celebrate the timelessness of brilliant and daring self-expression.
Hollywood Forever Pack
Hollywood Forever Pack
4 limited-edition Silky Mesh styles for girls who like to shop on Melrose.
Kiss my Couture Pack
Kiss my Couture Pack
4 supersoft Re:Play styles in a velour pouch. Includes Mid Rise Boyshort with Juicy waistband.
Dude, Where's my Couture Pack
Dude, Where's my Couture Pack
A stocking stuffer wrapped up in velour. Includes Parade x Juicy logo Brief, Re:Play Thong, and exclusive Scarf.
Buy Me Stuff Pack
Buy Me Stuff Pack
Our coziest pack features 4 Re:Play styles, including the new Mid Rise Boyshort with Juicy logo waistband.
Viva la Juicy Pack
Viva la Juicy Pack
Meet our most colorful Parade x Juicy pack. Includes rainbow logo Brief, Re:Play Cheeky and Silky Scarf.
The Joy of Bling Pack
The Joy of Bling Pack
The pack to get spotted in. 3 Re:Play styles including a limited-edition Swarovski™-embellished Brief.
SOLD OUT
Queen of the Universe Pack
Queen of the Universe Pack
The pack with a Swarovski™ embellished logo brief, 
Re:Play High Rise Thong, Mid Rise Boyshort and Juicy Scarf.
SOLD OUT
Juicy Scarf
Juicy Scarf
Live free, wear Parade x Juicy. This exclusive scarf is designed by artist Jeanette Hayes.