You can shop for Parade on our website, 7 days a week, 24 hours a day 😉 If you happen to be in town, you can shop Parade IRL in NYC at our flagship pop-up located at 577 Broadway. For store hours and more, click here.
After your order has been placed, we automatically submit the order to the warehouse. The warehouse will take 1-2 business days to fulfill your order and tracking information will become available shortly after. Do not worry if your USPS tracking number does not show a lot of movement for the first couple of days after you receive your tracking information. Your order has shipped, but the USPS tracking information will not show detailed information until USPS has the package. You can double check that your order has left the fulfillment center and is en route by clicking on “View Tracking Details” on your USPS tracking page.
As processing starts immediately after purchase, we cannot change your order once it is placed and confirmed, whether it's a product change, address change, or a cancellation request.
For more assistance with an order that has already been processed, please reach out to us at email@example.com.
For US customers, we offer free shipping for orders above $75 USD. If your order is under this threshold, then shipping costs a flat $7 anywhere in the US.
For CA customers, we offer free shipping for orders above $100 CAD. If your order is under this threshold, then shipping costs a flat $9 anywhere in Canada.
For UK customers, we offer free shipping for orders above 75 GBP. If your order is under this threshold, then shipping costs a flat 10 GBP anywhere in the UK.
For AUD customers, we offer free shipping for orders above $125 AUD. If your order is under this threshold, then shipping costs a flat $15 AUD anywhere in Australia.
We do our best to ship out all orders from our fulfillment center within 1-2 business days of receiving your order. Standard US delivery typically takes 3-5 business days after we ship. We also offer 2-day expedited shipping at a rate of $15 USD.
Right now, we’re shipping internationally to Canada, the United Kingdom, and Australia—but as we grow, our underwear will be taking a vacation wherever you are (we’ll buy the drinks).
Our international shipping partners are DHL Global (UK and Canada) and UPS (Australia); your order is sometimes passed to a local carrier in your area.
All international orders should arrive within 7-14 business days after they’re placed. You may contact your carrier directly to inquire about your package’s status,
And because we love the planet, we’re making all our shipping carbon-neutral! We work with high-quality carbon offset partners to invest in climate projects that sequester carbon. To learn more about our plan to become climate positive click here.
We offer free shipping thresholds in all international markets, with a flat fee for orders under the threshold. Details on each market below:
Canada: $9 CAD flat shipping fee; free shipping for orders above $100 CAD
UK: 10 GBP flat shipping fee; free shipping for orders above 75 GBP
Australia: $15 AUD flat shipping fee; free shipping for orders above $125 AUD
Please be advised, we cannot refund original shipping costs when returning products.
Our Parade Promise is that if something doesn’t fit or feel right within 30 days of receiving your order, please reach out to firstname.lastname@example.org with a note on what you want to return, why you want to return, and if you are looking to receive a store credit or refund.
Complimentary promotional items are final sale and cannot be returned for refunds or store credit.
Product & Sizing
Our Re:Play, Silky Mesh, Universal, SuperSoft, Lush Rib, and New:Cotton core fabric platforms are all made through sustainable, innovative technologies. To read more about each fabric platform, click here.
Parade underwear and apparel runs true to size, so we recommend ordering the sizes you typically wear on the XS-3XL grade. If you're unsure, underwear and apparel size charts are available on every product page.
For bralettes, we recommend taking our Size Quiz, also available on every bralette product page.
Parade bralettes were designed from style-first perspective to ensure comfort, and were constructed with innovative design features to replace traditional qualities such as padding and underwire. Typically, brands will fit a size M and grade up & down. At Parade, each size has different fit considerations—3 bases that grade up and down accordingly (S, XL, 2+) Support+ sizes were engineered with thoughtful design details, made to provide that little bit of lift that bigger boobs crave.
Support+ sizes were engineered with thoughtful design details, made to provide that little bit of lift that bigger boobs crave.
Featuring wider straps with adjustable transformable straps (you can criss-cross them for even more support!), a custom-designed AirBand™ which feels super-light but supportive around your underbust, an extra hook & eye, and a taller center gore. All of these little cues add up to the weightless comfort you deserve.
Every individual Support+ size was thoughtfully tailored and adjusted to ensure the perfect fit.
Yes! Parade was created to work on every size, and we’ve had dozens of plus-size people involved inThis depends on your preference and how you are between sizes.
For example, if you get a size M, and the cup fits you great, but the band is too loose, you may need to size down to an S if you don't mind having slightly less coverage, or you may do better in our 1+ size designed for smaller bands with bigger cups.
When in doubt, please feel free to text Clarissa! She is an expert in our bralettes and will help you get the right size. our product development process from the start. Our waistband, FreeStretch, is engineered with sport-inspired performance stretch, to fit a much wider range of bodies. It has a higher modulus and recovery to ensure it never digs in or pinches. A lot of the plus-size members of our community say it’s now their favorite pair of underwear.
If the band is too loose and you’re wearing a regular size, we recommend trying Support+ or sizing down, but know that with the latter you’ll have a bit less coverage. If the back is too tight, but the cup fits, we recommend a bra extender!
We’ve found the best way to keep your Parade products looking brand new is to wash on gentle and laying flat to dry when possible. Make sure you wash your Parade in cold water to keep the colors looking fresh—plus, it’s an easy way to reduce carbon emissions when washing.
Washing clothing made of synthetic materials can release microplastic particles. Microplastics are small particles of plastic that are released into the water. However, at Parade, we’ve taken a few steps of our own (and have a few more for you!) to reduce the microplastics that are released when you wash your Parade.
More microplastics are released in looser weave clothing, so we make our products from tight-weave materials, which reduces the amount of microplastics released.
We recommend you wash your Parade using a slow cycle. Slow cycles during washing are less likely to release microplastics than fast cycles.
You can always buy a washing bag to eliminate all microplastics. We recommend Guppyfriend.
We launch new, limited-edition collections every 2-4 weeks and replenish core styles and colors as often as we can. Follow us on Instagram to stay in the loop!
Currently, we offer 7 sizes of underwear and apparel ranging from XS to 3L, and 10 sizes of Bralettes including our Support+ sizing (1, 2, and 3+).
However, the Parade is always growing, and that includes plans for size expansion across all our product categories. Be on the lookout for expanded sizes coming early 2023!
We’ve made a plan to be climate positive by 2025 and carbon neutral by 2022. To date, we’ve taken some big steps on that road.
All our fabrics are made with recycled materials. For Silky Mesh and Re:Play, we reclaimed nylon scraps from manufacturing and turned them into the softest, silkiest certified-recycled underwear out there. Universal is the first-ever carbon-neutral seamless underwear. They are also all OEKO-TEX certified which means they contain no toxic chemicals--better for you and the planet.
Our packaging is biodegradable and our mailers are made from recycled materials and is recyclable.
We are actively working to reduce our carbon footprint across our entire supply chain. But, we know for certain things (like shipping) we also have to look to carbon offsets. We work with high-quality partners like Native and Less to contribute to climate projects around the world.
If you have any ideas, questions, or feedback—reach out to us at email@example.com. We’d love to hear from you! You can read more about our path to climate positivity here.We know how important transparency is to you because it’s important to us, too.
Before our founders started Parade, they looked all over the world for factories that fulfilled the highest ethical standards and also could make incredible underwear at a great price.
We work with factories in Vietnam, China, and Turkey, who are all OEKO-TEX and Sedex certified. Each of our factories must sign a Supplier Code of Business Integrity, which covers environmental and social responsibility. We are working closely with them to become SA8000 or WRAP certified, to make sure they meet the highest standards for social and economic well-being for their workers.
We audit our factories on an annual basis with amfori BSCI, an independent organization that works to improve social performance in global supply chains. Each of our factories must sign a Supplier Code of Business Integrity, which covers environmental and social responsibility. We are working closely with them to become SA8000 or WRAP certified, to make sure they meet the highest standards for social and economic well-being for their workers.
We are also passionate about working with our factories to become more sustainable and look forward to sharing more information about that work with you in the future.
In an effort to reach a zero-waste future, we collect the waste left over in industrial production and put it through a heating and cooling process, before it gets pressed into recycled chips, and then spun into yarns which are then knit into the final fabric.
Our mailer is made of 100% recycled materials and is recyclable and biodegradable. If you don't have a soft plastic recycling facility near you, it will biodegrade in a landfill. To find a soft plastic recycler near you, go here.
All of the paper materials you receive from Parade are also made of recycled paper. And, by the end of 2022, all our packaging will be made of recycled, compostable or biodegradable materials. Parade’s packaging is made from recycled materials and is recyclable.
Climate positive means that you remove more carbon from the atmosphere than you emit. We have a goal to be climate positive by 2025 and we've achieved climate neutrality (removing an equal amount of carbon than we emit).
Our focus is always reducting the amount of CO2 we emit as a business. In 2021, we reduced our carbon footprint by 14 tCO2e per product by reducing our office energy usage and changing our distribution facility.
Once we can't reduce the impact any further, we work with high-quality partners like Native Energy to invest in climate projects all over the world (but as close to our customers and manufacturing partners as possible). These climate projects provide carbon offsets -- which means, they're projects that are focused on removing CO2 from the atmosphere.
We’ve always donated 1% of every purchase to nonprofit organizations. Today, we allow you to choose from a group of vetted organizations that are working for reproductive rights, racial equity, LGBTQ+ communities and climate resilience. You can select the cause you care about on your checkout page.
Have any other ideas around how we can support people doing the hard work on the ground of championing sex education? Send your ideas & questions to firstname.lastname@example.org.
We are so excited you want to recycle your underwear with Second Life! We are charging a fee for shipping a SL package when you only order the recycling kit in order to help offset the carbon and cost of shipping something from our warehouse to you.
Bring friends and earn Parade credit! After your first purchase, you’ll be given a unique 20% discount code to share among friends on their first $40+ purchase.
Referral Reward: For every friend who makes their first $40+ order you’ll earn $10 of Parade credit.
Your rewards will accumulate in a store credit balance. You'll get email notifications displaying your credit balance every time a friend uses your referral code. Discounts and balances may not be combined.
Note: Parade's Referral Program cannot be used by individuals or businesses for lead generation or posted on discount sites. Parade reserves the right to adjust Referral balances, suspend Referral accounts, and remove Referral codes at any time. Lifetime maximum of $200 in cumulative referral credit per person. Referee 20% discount code is only valid for new Parade customers on their first order of $40+.