Welcome to the Parade!

We make underwear that’s actually fun to wear in supersoft, sustainable fabrics—starting at $8.

Meet Our Fabrics

👄 New:Cotton is our most sustainable fabric that gives you the breathability of cotton but in sexy styles and cheeky silhouettes.

💎 Silky Mesh is made from an ultra-soft, ultra-cooling material. It's lingerie that feels like sweatpants.

☁️ Ultra-soft, cool-to-touch, and never rolls or digs in, just 24/7 comfort.

🍑 Lush Rib is our richest fabric that flatters your curves and will satisfy all your needs.

So comfortable!

"I have been looking for good quality underwear that lasts for ages - I am loving my Parade briefs. I hope to get a bunch more soon!"
Best I've ever tried

"Super stretchy, breathable and the cut of them is perfect (there is no readjusting through out the day or feeling like there isn't enough coverage). These are the best I've ever tried!"
I hated bras until now

"The fabric feels amazing, it’s cute & sexy at the same time. Holds my ladies comfortably…not tight & close like sports bras but just enough to give them a good squeeze without bouncing everywhere"
Perfect for nights out!

"Love this bodysuit for nights out, I got it in brown and black and love them both. It's super flattering and I got so many compliments!"