Parade Community Program

Parade Friends: Parade Friends is a community program designed to engage with  content creators and brand enthusiasts (referred to as “Parade Friends”) on the creation of  user-generated content (UGC), participation in campaigns, promotion of a discount code, and sharing love for the brand. Parade Friends  who provide specific Services such as posting on social media, providing feedback or reviews, can receive rewards such as free or discounted products. 

Core Incentives:

  • Free Products: Complimentary Parade items tied to specific campaigns, as identified by Parade.

  • Discount Codes as identified by Parade:

    • Exclusive personal discount codes for Parade Friends.

    • Shareable discount codes to distribute among Parade Friend’s  followers.

Parade Gold: Parade Gold is an exclusive ambassador program for creators (referred to as “Parade Ambassadors” ) who promote  Parade’s brand, philosophy and culture, consistently deliver high-quality content, and  meet  monetary milestones. The Parade Gold program is designed for micro-influencers and passionate advocates,  offering premium-level  incentives, personalized opportunities, and deeper collaboration with the brand.

Core Incentives:

  • Free Products: Complimentary Parade items tied to specific campaigns, as identified by Parade.

  • Discount Codes, as identified by Parade:

    • Exclusive personal discount codes for Ambassadors.

    • Shareable discount codes to distribute among Ambassador’s  followers.

  • Reward system offering monetary incentives when certain sale, engagement, or content milestones are met. Specifically:

    • Earn monetary award on sales associated with the Ambassador’s unique code.

    • Earn monetary award on tagged Parade content via unlocked social packages.

Parade Gold Monetary Awards:

  • Monetary Awards will be calculated solely based on records maintained by Parade using its standard methodologies.

  • Monetary Awards will be made by Parade to Parade Ambassadors through its payment processor (“Payment Processor”), which is presently Stripe, but may be changed from time to time, (without prior notice) at Parade’s sole discretion.  Parade Ambassadors are solely responsible for creating and maintaining a Payment Processor account to which monetary awards can be distributed.

  • Monetary Awards are distributed in the middle of each month by the Parade Team for any earnings from the prior calendar month. The monetary awards will be directly deposited into the bank account you have provided to  Stripe. 

  • Parade will not issue monetary awards for any fraudulent transactions.

  • Sales that are connected to or resultant from, content that does not meet the below-referenced Parade content guideline standards are not eligible for monetary awards. 

  • Monetary awards will only be eligible for content that is originally created by the Ambassador, i.e. filmed and or captured by the Ambassador. Monetary awards will not be issued for re-shared content, including by not limited to Parade-created story assets, reposts of Parade’s social content, screenshots of the Parade site or marketing emails. 

Terms & Conditions Applicable To Parade Friends and/or Parade Gold Ambassadors Participating In The Parade Program:

Independent Contractors: 

It is understood that Parade Friends and Parade Ambassadors are independent contractors, are not and will not be considered an agent or employee of Parade (or any of its affiliates or related entities), and shall have no authority to bind Parade (or its affiliated or related entities) by contract or otherwise. 

Eligibility Requirements:

  • Must be 18 years or older.

  • Must be an active follower on all of Parade’s social media accounts.

  • Must be active on at least one public social media platform with at least 2-3 daily postings and  engagements and must have a minimum follower count (800+)

  • Exclusively available to US or Canadian based creators.  

Content Guidelines:

  • All Content must be original and align with Parade’s corporate philosophy and values, marketing plans and business strategies. 

  • Include requested hashtags and tags provided for relevant campaigns.

  • All content must comply with all applicable laws and regulations.

  • Content and posting shall not be derogatory to Parade, detrimental or derogatory to the good name and/or business reputation of Parade.

  • Content which is posted should not be offensive, harmful, or misleading  in either Parade affiliated content or other content, while a Parade Friend or Ambassador.

  • Parade Friend and/or Ambassador cannot resell or distribute any Parade products, including those received for free or as gifts, for commercial purposes. 

  • Parade Friend or Ambassador cannot promote Parade products or content, the Parade Friends or Ambassador programs via any website, media, social media or electronic presence or resource that may be considered pornographic, lewd, or offensive to a reasonable person. 

  • Parade Friend or Ambassador cannot engage in any fraudulent transactions involving or using any of the information provided through the Parade Friends or Ambassador programs.

  • All posts that tag @parade must feature Parade products or be highlighting the brand in some way. 

Parade Program Expectations:

  • Devote the necessary time, resources and best efforts to provide Services in a professional and diligent manner in compliance with deadlines set by Parade. 

  • Compliance with the Federal Trade Commission’s Guides Concerning Use of Endorsements and Testimonials in Advertising. (e.g., #ad, #partner or #gifted).

  • Respond in a timely fashion to inquiries on progress of Services, including communication on  issues or delays.

  • Parade Friends and Ambassadors will use their own equipment, tools and other resources and are solely responsible for the creating, editing and posting of content. 

  • Parade has the right to use your content royalty-free on our owned and operated properties (including but not limited to yourparade.com, @parade Instagram, @parade TikTok, Parade distributed email communications) as well as in paid advertising (including but not limited to Meta ads, TikTok ads). If Parade selects your content to be used in an organic or paid capacity, we may choose to compensate you with a monetary award. 

Parade Program Limited Use Trademark License:

Parade will grant to Parade Friends and Ambassadors a limited, non-exclusive, non-transferable license to use Parade’s trademarks, solely in connection with (i) the Parade Friend and/or Ambassador’s participation in the Parade Program, (ii) Parade Friend and/or Ambassador’s creation of Parade content and (iii) written approval from Parade.  

Confidentiality:

  • Parade Ambassadors will keep in strict confidence and will not disclose to any third party Parade’s confidential and proprietary information including but not limited to, Parade’s  campaign details, rewards, or brand strategies unless explicitly permitted to do so in writing by Parade. Parade Ambassadors will use reasonable measures to prevent the unauthorized disclosure or use of any and all Parade confidential and proprietary information.

Termination From Parade Friends and/or Parade Gold Programs: 

  • Parade may, at any time, for any reason or no reason, in its sole discretion, remove Parade Friends and/or Ambassadors from the Parade Program. Should Parade Friends and/or Ambassadors fail to meet deliverables, violate the Parade Program terms, including content guidelines or program expectations, or  engage in conduct harmful to Parade’s brand image, participation in the Parade Program will be immediately terminated. 

  • Some examples of violations of content guidelines include, but are not limited to:

    1. Bot followers 

    2. Posting from non-approved accounts 

    3. Posting from a private social media account

    4. Tagging Parade in non-relevant Parade content (such as other brands)

    5. Leaking code to coupon sites 

    6. TM Bidding or TM Bidding+

    7. Posting a story or feed post to receive credit and deleting shortly after 

    8. Brand safety violations - i.e. violence, public scandal, etc.

Upon termination as a Parade Friend or Parade Ambassador from the Parade Friends or Parade Gold Program, all Parade content must be removed from all social media accounts within 3 days. 

After 1 year of posting inactivity in the Parade Gold program, Ambassador status will be terminated. A former Parade Ambassador may reapply at any time to participate in the Parade Program. This ensures that we are able to extend Parade Gold invitations to more of our Parade Friends who are actively posting about Parade!

Code Sharing:

The Parade Friends and Parade Gold Programs do not permit members to share their discount codes to code sharing websites such as RetailMeNot or Honey.

To the extent Parade discovers that  sales resulted from a code leaked to a code sharing website, Parade shall remove those sales and social packages awarded for said sales will be forfeited.

Uploading codes provided by Parade to these sites is grounds for removal from the Parade Friends and/or Parade Gold Programs, including the forfeiture of any benefits and awards. 

Parade Gold Ambassadors will not receive credit for purchases made by other Parade Friends.

If a Parade Friend or Parade Ambassador chooses to use an Ambassador’s discount code for purchases, there is no financial award provided for such sales.

Legal Notes:

Parade reserves the right to modify or terminate the Parade Friends or Parade Gold Program.