New:Cotton

Free Play Tie Dye Kit

Boxes available while supplies last.

Tie dye your New:Cotton set in time for summer. Meet Parade’s first-ever completely customizable capsule collection in partnership with the legendary tie dye company, Rit. 

Includes a New:Cotton Crop T-Shirt and Boyshort in Cloud and a Rit x Parade custom dye kit for endless possibilities. 

New:Cotton is a sustainable fabric blend made from TENCEL™ Lyocell (a fiber made from sustainably-sourced trees) and TENCEL™ x REFIBRA™ Technology (a new fiber made from post-consumer upcycled cotton scraps).

We worked with Rit to create their first-ever plastic-free dye kit.



Parade Product Score - 24/7 Crop Tee: 94%

Climate: 100%

Social: 100%

Circularity: 92%


Parade Product Score - Boyshort: 94%

Climate: 100%

Social: 100%

Circularity: 72%

Review Highlights

You wear it best

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New:Cotton—not your mom’s cotton underwear

  • Our sexy, sustainable alternative to cotton basics.

  • Combines the breathability of cotton you love, with styles you’ll want to wear every day.

  • Made with a sustainable blend of TENCEL™ Lyocell & upcycled cotton scraps.