Our Plan

It’s not you, it’s us. Businesses need to minimize their environmental impact to have any hope of a sustainable future. But we’re not just paying lip service, we have an actionable plan to be climate positive by 2025.

We strive to make all of our products from reclaimed, recycled, responsible, renewable, or regenerative materials. We choose what’s actually best for the planet, not just what’s going to sound green on a label.

Today, our products are made of 80%-95% recycled materials with the goal to get to 100% by 2023 by switching to bio-based and renewable sources for elastane and spandex. Learn more about our fabrics and fibers below!


By 2025, we’ll continue to minimize our footprint and build a science-based roadmap to get to carbon positivity.

We produce limited quantities of our products and only make more if you tell us to. This philosophy allows us to do more frequent drops because we don’t buy into product we know we’ll discount later (and it’s why we sell out so fast!). We also minimize our packaging, and anything we send to you is biodegradable or recyclable by you, at home.

All of our factories are WRAP, Fair Trade or SA8000 certified, which means they meet certain environmental practices and pay their workers a living wage according to the Global Living Wage Standard.

All of our fabrics are OEKO-TEX certified so there are absolutely no toxic chemicals anywhere near your skin.

Through our recycling program, Second Life, we’ll recycle as many pairs of underwear for you as possible—not just Parade’s, but any brand’s. The planet is more important to us than the fact that you shopped at that bright pink store a few years ago. Get started here.

We reduce our footprint as much as possible and offset where we need to with high-quality projects that are connected to our supply chain. In 2022, we’ll be working with our factories to help them transition to more sustainable practices—helping minimize our footprint and the impact of every brand who works with them.

Parade Product Score

Every Parade product now comes with a score between 0%-100% that shows its environmental, social and circularity impact. 

We wanted to create something fairly simple to use, but with a deep respect for the complexity of climate science. We prioritized carbon reduction over using offsets and factored in a product’s end-of-life options as well as how our factory partners treat their workers and the planet. 

Our Methodology 

Our methodology was developed with industry-leader, Eco-Age, to pull from established work from people like the Ellen MacArthur Foundation. Each total score takes into account an individual product’s impact on: 

Climate: How have we reduced CO2 across the lifecycle of this product?

Social: How are our factories treating their workers and the planet?

Circularity: What % of raw materials are recycled or compostable and what happens at the end of a product’s life?

Our roadmap is focused on reducing our Scope 1, 2 & 3 emissions as much as possible and working with high-quality offset partners where we need to.

By 2023, we'll have converted to 100% clean or renewable energy in our corporate facilities.

By 2025, we'll divert 100% of corporate and factory waste from landfills.

Did you know

Your purchases of SuperSoft have helped us plant 40,000+ trees.

Our fabrics

Learn more about our sustainable and body-safe fabrics and fibers.

Re:Play is made from recovered fabric scraps usually wasted in manufacturing and recycled into new, ultra-soft, ultra-cooling material. It also has a 100% responsibly-sourced cotton liner, certified by the Better Cotton Initiative. OEKO-TEX certified, certified recycled.

Silky Mesh is made from 95% recovered fabric scraps usually wasted in manufacturing and recycled into new, superfine but durable material. It also has a 100% responsibly-sourced cotton liner, certified by the Better Cotton Initiative. OEKO-TEX certified, certified recycled.

Universal is the world’s first carbon-neutral seamless underwear. Made from certified-recycled materials with a 100% responsibly-sourced cotton lining. OEKO-TEX certified, certified recycled, Better Cotton Initiative certified.

New:Cotton is made from TENCEL™️ Lyocell and TENCEL REFIBRA™️ Technology (which is made of upcycled cotton scraps). It uses 95% less water than traditional cotton and is naturally anti-microbial.

SuperSoft is made from responsibly-sourced trees and is a more sustainable alternative to cotton. Made of high-quality TENCEL Lyocell, SuperSoft is produced using a closed-loop process that uses 95% less water than cotton and creates less waste.

Universal Sport+ is made from recovered nylon scraps recycled into new, sweat-wicking, seamless underwear. OEKO-TEX certified, certified recycled, Better Cotton Initiative certified.

Cozy Waffle is made from reclaimed nylon scraps and responsibly-sourced viscose turned into our coziest fabric ever. Our viscose is FSC-certified, which means that it meets the highest standards and provides environmental and social benefits including protecting natural forests and a focus on long-term, beneficial relationships with the local communities. OEKO-TEX certified, certified recycled, FSC-certified.

Lush Rib fabric is sourced from sustainably-managed pine and eucalyptus forests in a low-waste manufacturing process.

Climate Positive by 2025

While many other brands make pledges, we made a plan to be climate positive by 2025. And, we became one of the first underwear companies to join the Science-Based Targets initiative to validate our emissions goals. Our plan is in three areas: Emissions Reduction, Collective Action and Innovation.

We want to do the most to reduce our impact on the planet. This includes:

100% packaging is fit for circularity by 2022

100% renewable or clean energy in our corporate or operational facilities by 2023

100% corporate and factory partner waste diverted from landfill by 2025

Achieve climate positivity by 2025 

Reduce our per product emissions by 40% by 2027

Reduce our emissions by 50% by 2030

Join the Science-Based Targets initiative to validate our climate targets by 2022

Build a coalition of small and Gen Z-led businesses to share knowledge and work together on sustainability solutions for the industry by 2023

Create a climate justice-informed roadmap to center the voices of historically excluded and vulnerable communities by 2023

Develop a Parade Supplier Seal and initiate our own auditing by 2024

Connect our 1% program to our value chain and community projects by 2022

Develop partnerships with at least one factory and invest in upstream sustainability initiatives with them by 2023

Launch a innovation program to incubate new sustainable materials by 2023

50% of all factory partners have direct sustainability or social impact programs in place by 2024

80% of product materials to be recycled or bio-based by 2024 including trims

Parade Product Score

Every Parade product now comes with a score between 0%-100% that shows its environmental, social and circularity impact. We wanted to create something fairly simple to use, but with a deep respect for the complexity of climate science. We prioritized carbon reduction over using offsets and factored in a product’s end-of-life options as well as how our factory partners treat their workers and the planet.

Our methodology was developed with industry-leader, Eco-Age, to pull from established work from people like the Ellen MacArthur Foundation. Each total score takes into account an individual product’s impact on three key aspects

How have we reduced CO2 across the lifecycle of this product? We prioritize reduction efforts over offsetting and look at the climate reduction we can do across the manufacturing and distribution of each of our products.

How are our factories treating their workers and the planet? Highest scores are given to our products made in factories that are WRAP, SA8000 or Fairtrade certified. Every factory we work with must sign our Supplier Code of Business Integrity, which asserts they pay their workers in line with the Global Living Wage Standard.

What % of raw materials are recycled or compostable and what happens at the end of a product’s life? For this, we used the Ellen MacArthur Foundation's Circulytics tool to calculate the circularity of our products.

Fabric spotlight

New:Cotton—A sexier and more sustainable alternative to cotton.

We know you love cotton -- the breathability, the feel. But, we also know cotton isn't the most sustainable fabric or the sexiest. So, we had to reinvent it. Meet New:Cotton-- an alternative that takes cotton to the edge with sexy styles and thoughtful sustainability. Made with TENCEL™️ Lyocell and TENCEL REFIBRA™️ Technology (which is made of upcycled cotton scraps), New:Cotton uses 95% less water than traditional cotton and feels just as good (even better).

Explore New:Cotton

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