Why I Started Parade & What It Means To Me

Sexiness isn’t one-dimensional. It’s a technicolor mirror that reflects whoever is holding it. With you, we’re rewriting the American underwear story in full-spectrum color.

Why I Started Parade & What It Means To Me

Hi. I’m Cami Téllez, the CEO of Parade.

I grew up going to the mall, seeing supermodels blown up on storefronts and thinking: this is what it means to be sexy. For too long, underwear has been about restricting us to a flat pink surface, but now we know that’s just one glint in the sea of self-expression.

Sexiness isn’t one-dimensional — it’s a voice, it’s a feeling, it’s a technicolor mirror that reflects whoever is holding it.

With you, we’re rewriting the American underwear story — in full-spectrum color.

When you feel Parade, you’re feeling soft, breathable, and recycled fabrics that are good for your body and the environment.

When you hear us, you’re hearing a voice committed to using our platform and resources to support causes that matter to you, and always donating 1% of our profits to organizations we believe in.

When you see us, you’re seeing people from sizes XS to 3XL, because we know that the Parade is only as dynamic, free-wheeling, and expressive as our community.

Welcome to the Parade!

Sexiness isn’t one-dimensional — it’s a voice, it’s a feeling, it’s a technicolor mirror that reflects whoever is holding it. With you, we’re rewriting the American underwear story — in full-spectrum color.

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