Say hello (again) to the iconic, first-ever Parade fabric: Ultra Soft Re:Play—it went viral for a reason.
You never forget your first
Ultimate Comfort
Our original fabric feels like wearing nothing. Comfy, ultra—soft, and designed with 360 stretch to move however you move. Wear all day, everyday.
Eco-Friendly
Recycled fabric that would otherwise be discarded and instead transformed into buttery—soft yarns. Certified recycled.
Full Spectrum Color
Our non—basic basics are back and restocked in our classic colors-plus three new neutrals you will love.
Inclusive Fits
Re:Play offers a fit that feels tailormade to you. The ultra-soft fabric contours and supports your natural shape-covering over 30 bra sizes.