• Content Guide

  • Parade

    Content we 💖

    Instagram reels or TikTok videos taking your followers along on your shopping experience!

  • Parade

    Educate

    Inform your followers about Parade now being available at Walmart & how to shop. Online, or in-store!

  • Parade

    Popular Trends & Sounds

    Replicate viral videos & use trending sounds to boost your content!

  • Parade

    YOU

    Style and post your selected product. Even better if you coordinate a photoshoot with your BFFL.

Talking Points:

  • Brand new ✨exclusive ✨styles only available at Walmart!
  • Shop in-store, or online www.walmart.com
  • New styles dropping regularly
  • Affordable, convenient, and sustainable!
  • Inclusive sizing from XS to 3XL
  • Grab them before they're gone!

Inspiration from other Parade Friends

FAQs & Resources

How do I know if my Walmart has Parade products?

Parade will be stocked at over 750 stores across the US! Check out the map below to locate a store near you, or shop the full collection online.

If I order online, can I use the $40 credit on shipping, too?

Yes! Use the entirety of your $40 credit to purchase Parade from Walmart—even if that includes shipping!

When will I receive my $40 credit?

Parade Gold payments will be distributed on a weekly basis throughout the entire activation. Payments could take up to 2 weeks to be received.

Payments are only provided once a receipt has been uploaded to the 'submit your Walmart receipt' link below under 'Quick Links & Resources'.

I confirmed my participation but can no longer complete my deliverables.

As mentioned when you signed up, participation is mandatory because payment was sent in advance. However, if you need to connect with the Parade team, you can contact us by sending a DM to @parade.community on IG.

I confirmed my participation, but was not contacted on Monday, June 3rd confirming my acceptance.

DM @parade.community on Instagram to assist!

How long will you hold my item(s) at the store?

As soon as your order is ready, we will send you a "Ready for Pickup" email to let you know. If you place an order while the store is open, it will typically be ready for pickup within a few hours. If you place an order after your selected store has closed, your order will typically be ready for pickup shortly after the store opens the next morning. Store hours may vary by location.

Quick Links & Resources
  • New Parades Friend Application: HERE

  • Confirm your participation (due 06/02): HERE

  • Submit your Walmart receipt (due 06/16): HERE

  • Parade Gold Login: HERE

Find a Walmart store with Parade product near you:

Shop now HERE

Submit your Walmart receipt (due 10/01): HERE

Parade Gold Login: HERE