Parade Blog

Join us at an exclusive pop-up in Dimes Square, in celebration of our whimsical new collection Summer Daisy.

Parade has launched its newest product category, the Parade Bralette, offering uncompromising comfort and style she has been looking for.

For too long, underwear companies have ignored their responsibility to the planet, and we’re leading a revolution into a safer future.

When you join the Parade, you support access to sexual education, reproductive rights, gender-affirming therapy  and more for people across America.

Sexiness isn’t one-dimensional. It’s a technicolor mirror that reflects whoever is holding it. With you, we’re rewriting the American underwear story in full-spectrum color.

We know that self-expression is about more than your style or what you wear — it’s about the right to safely express your gender and sexual identities.

When we started Parade, we envisioned more diverse & just future for our category and the world. We stand in solidarity with the Black community and BLM values.