Unreal comfort

We believe that the materials that touch our skin should be as comfortable as possible, wherever life takes you. That’s why our styles come in a range of fabrics—from seamless Universal that disappears under clothes to Cozy Waffle’s plush comfort—that keep you comfy on every occasion.

Made for everyone

Everybody deserves to express themselves however they choose—we’re all unique. Bringing as many people to the Parade as we can is core to our mission, and we celebrate our community’s diversity. We’re also always open to feedback from you to expand our size-inclusive, gender-inclusive options.

Good for the planet

There’s no Parade without our planet! We strive to make all of our products from reclaimed, recycled, responsible, renewable or regenerative materials. This also means we produce limited-edition drops—we’ll only create more if you want us to.

Our sustainability pledge

You choose where we give back

From our Founder

For too long, underwear has been about restricting us to a flat pink surface, but now we know that’s just one glint in the sea of self-expression.

Sexiness isn’t one-dimensional—it’s a voice, it’s a feeling, it’s a technicolor mirror that reflects whoever is holding it. With you, we’re rewriting the American underwear story—in full-spectrum color.

Cami TĂ©llez

CEO, Parade

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Check out our sustainable creative basics in comfy styles and expressive colors.

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