Parade x Betsey Johnson

Make every day a party in iconic Betsey prints and fun, expressive silhouettes.

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24 HOURS ONLY ⌛⚡

Unreal comfort
Made for everyone
Good for the planet

Welcome to the Parade

Soft, sustainable creative basics in full-spectrum color.

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Community favorites

geishagirl

“Obsessed. I need one in every color!”
Shop Triangle
geishagirl

“I used to only wear cotton undies but I absolutely love these! So comfy.”
Shop Boyshort
“By far the most comfortable bra I've ever experienced. Need one in every color!”
Shop Balconette

“It was the first time I’d seen everyday panties that actually felt interesting.”

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